Hi, have you eaten yet? 

It means ‘How are you?’ in my culture.

I’m a UX and UI designer from Sydney, Australia with a bicultural background. I believe that diversity is essential for creating meaningful and inclusive digital experiences.

My best works

Cash & Transactional Banking Journey

As a UX Designer, I led change in optimising the design system to demonstrate significant improvements in the Cash & Transactional Banking (C&TB) pages.

St.George Expense Splitter

Under construction

As a UX Designer, I optimised St.George’s Expense splitter page from “Classic” layout to “Touch” layout, whilst also improving site map navigation.

Service NSW for Business

Under construction

As a Product Designer, I teamed up with 2 Product Designers, Content Designer, Product Manager, and Engineers to optimise the voucher redeeming experience within the mobile app for business owners in NSW.

Discord Custom Font Feature

Under construction

As a UX Designer, I teamed up with 2 UX’ers to add a custom font as an Accessibility Feature for users with astigmatism.

  • Lovely words from my colleagues:

    “I wanted to say thank you to Cindy for undertaking the competitor analysis with such rigour and empathy, once realising the issue with NSW ambulance immediately jumping into action, which may have literally saved someone’s life.

    It also another really good example of why Google Translate should not be relied on for critical services”

    — Rowan, Journey Lead, Westpac

  • “Cindy has been a delight to work with, collaborating where the projects cross over to ensure the best experiences are being achieved. This has meant that to keep us all on the same page, nearly every decision must have a level of collaboration I've never experienced. Cindy has created patterns for our bank account pages that we can roll out across the LOB, which means customers can easily compare products and have the most salient information at the ready. I've felt supported and valued by both my colleagues and their positive 'can do' attitudes have reduced the demands that often come with large and challenging projects.”

    — Yvette, Senior Content Designer, Westpac

  • “Cindy stepped in to help meet a deadline for Digital to provide assets for inclusion in the upcoming Sprint to Summer campaign, when her colleagues were away unexpectedly. Cindy's can-do attitude, quick action and ability to tap in to get assistance to get the job done was fantastic.”

    — Kate, Digital Engagement Lead, Westpac

I can assist you in

Graphic Design

✦ UX + UI design

✦ Brand design ✦

Graphic Design ✦ UX + UI design ✦ Brand design ✦